Building companies on top of tech infrastructure

The East Coast tech-scene is booming because we are going through a phase where experience design, clever new business models and distribution is becoming as important as the technology itself. The new East Coast growth companies are standing on the shoulders of the tech platforms that the West Coast has built over the past decade such as easy-to-use infrastructures like Amazon, discovery tools like Google and Facebook’s social graph. While companies like Esty, Groupon and Gilt Groupe are considered technology companies, they are really just smart, new innovative companies – built on top of technology. I imagine that New York’s access to talented designers, marketers and business developers will continue this trend.

Insightful quote from Henrik Werdelin, founder of Prehype, on the rush of innovation happening in consumer-focused web startups in New York.

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