To me, collaboration must reflect three critical elements:
Number 1: Collaborative strategy development. This is the building block, the creation of a common vision, the foundation upon which we build commitment, trust and accountability. The time of thinking and acting individually has long since passed.
Number 2: Joint investment. Collaborative financial commitment to the joint strategy is the means by which we execute our strategic vision, and investing jointly solidifies mutual commitment and leverages each individual investment many times over.
And, Number 3: Collaboration in operational measurement and improvement. When we define and refine mutual benchmarks and expectations, together we fulfil our commitment to reciprocal accountability and we maximise the operational and thus commercial and economic benefits of the investments that every partner has contributed.
Having advanced these three critical elements of collaboration, we can then offer an option for customers, a truly integrated reality, and not just promotional repackaging.
I propose to you that the new and powerful value proposition for the Vancouver Gateway is this: By collaborating and completely aligning — even integrating — our business objectives and outcomes, we can leverage our individual investments, better mitigate risks, more dependably deliver the reliability and consistency that our customers demand, and deliver the socio-economic and environmental benefits that our communities deserve. We can accomplish these many goals while also generating the largest economic return for every dollar invested in any Canadian Gateway. These are the realities, and the real strengths of the Vancouver Gateway.
This is an excerpt from a Nov 23, 2010 speech to the Vancouver Board of Trade by Robin Silvester, President and CEO of Port Metro Vancouver.
Good to see a focus on bringing additional voices to the table to shape strategy, but here’s hoping this “collaboration” reaches beyond just government and industry to include citizen and First Nations perspectives.