From Ambedkar statue take right, aur yahan se left

bombay taxi.jpg

When I lived in Mumbai, it took me months to figure out how to navigate the city. Rickshaws, trains, and taxis were easy enough — it was how to communicate where I wanted to go that was the problem.

People didn’t pay attention to addresses – they knew building names. They didn’t say “the intersection of X & Y streets” – they knew the name of the chowk or square at that location. Bafflingly, people didn’t even seem to know street names – as I came to learn, the official names on the map were often recent impositions and virtually unused.

I learned to navigate by landmark: VT station, Shivaji Park, BKC, Shoppers Stop, Haji Ali. Choose a ballpark destination, then zero in from there with turn-by-turn directions based on shops, statues, parks, and buildings – not street names!

So you can imagine how useless online maps were. Although Google Maps technically covered Mumbai (which I found amazing enough), actually using it was out of the question…until now! The Google Maps team in India has been busy trying to solve this problem: “Go thataway: Google Maps India learns to navigate like a local.”

Have you ever been lost? Perhaps you missed a turn because a street sign was poorly labeled, hard to see in the dark, or just not where it should have been? These are problems we’ve all faced, but they’re especially complicated in India, where street names are not commonly known and the typical wayfinding strategy is to ask someone on the street.

To solve this problem, this week we launched an improvement to Google Maps India that describes routes in terms of easy-to-follow landmarks and businesses that are visible along the way.


I can’t tell you how useful this would have been to me when I first moved to India! Check out more details on the Google blog.

One thought on “From Ambedkar statue take right, aur yahan se left

  1. Great post, @Chris.

    We would like to let the world know that we (RouteGuru) pioneered this innovation back in 2007 (

    Please visit for a technology demonstration (live for Delhi area).

    We use Google Maps API to (and only to) display our route on a graphical map.

    We also claim that our landmark directions technology is better than Google's. Compare for yourself for any pair of locations in Delhi-NCR.

    But thanks to Google, global markets are opening up to this age-old concept now. Indeed, we have started receiving interest in our technology from markets that were foreign to us till now.

    Co-founder, CEO, RouteGuru
    (Avinash at RouteGuru dot com)


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